Interview with Kristin McCurry on Mid-Level Donors - don't miss it!
Posted on Wed, Jul 07, 2010
We're very excited to announce the first installment of a multi-part series with thought leaders in fundraising. We're especially pleased that we're kicking things off with Roger Craver interviewing Kristin McCurry, who spoke about mid-level donor programs in an engaging and informative interview recently.
Kristin has been fundraising for 20 years and is a recognized leader in designing mid-level programs. She is the founder of MINDset direct and former National Director of Direct Marketing for the American Cancer Society.
In this 10 minute interview, Roger and Kristin discuss mid-level donor programs: what they are and where to start, the advantages of having a program, how to measure them, the stewardship gap in many organizations, and what such a program might mean in revenue.
Click on the icon to your left to download and listen to the interview with Kristen McCurry on mid-level donors now.
Or click on the link McCurry Interview part 1 to stream the podcast now.
We know you'll find this warm and engaging converstiaon between two friends and expert fundraisers to be valuable, whether you have a successful mid-level donor program or just heard the term for the first time.
Ryann
PS - Are you a Thought Leader? Email us at thoughtleaders@donortrends.com to schedule an interview. We'd look forward to hearing from you.