Kristin McCurry Interview on Mid-Level Donors - part II
Posted on Thu, Jul 08, 2010
We recently released the first part of an interview by Roger Craver with Kristin McCurry, who spoke about mid-level donor programs. And fundraisers from all over are glad we did, based on response we're seeing!
Kristin has been fundraising for 20 years and is a recognized leader in designing and running mid-level programs. She is the founder of MINDset direct and former National Director of Direct Marketing for the American Cancer Society.
In the second part of this interview, Kristin discusses the changing approach to development, the recession's impact, how major gift officers are being measured in new ways, and how all of these things affect middle donor programs.
Click on the icon to your left to download and listen to the second part of the interview with Kristen McCurry on mid-level donors now.
Or click on the link McCurry Interview part 2 to stream the podcast now.
Ryann
PS - Want to listen to the first part of the interview? Click here now!